Jon Ewing

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Based in Connecticut (Commute to NYC)
Citizenship: US & UK Passport Holder
Education:
MSc, Cognitive Science & Natural Language | Edinburgh, UK
BA, Mathematics & Philosophy (1st Class) | Bristol, UK

Executive Profile

Senior Marketing Leader and Digital, Data & AI Transformation Executive with deep technical roots in software engineering and a track record of scaling marketing output through AI-first workflows and data-driven strategies.

AI & Marketing Architecture

  • AI Orchestration: Generative AI Deployment (Gemini, Copilot), Prompt Engineering, and AI-driven workflow automation.
  • Data Strategy: Marketing Data Warehousing (BigQuery), Cross-platform Attribution (ContentSquare, GA4), and Customer Data Unification.
  • MarTech: Enterprise CMS & Experimentation (AEM, Optimizely), SEO/AIO (Conductor), Marketo & Hubspot.
  • Technical Foundation: SQL, API Integration, Cloud Infrastructure (AWS), and Rapid Prototyping.

Professional Experience

DUN & BRADSTREET2024–Present
Head of Marketing
  • AI-First Transformation: Scaled team productivity via AI tooling for Creative, Copywriting & SEO/AIO, and Web Experimentation.
  • Strategic Prototyping: Led rapid prototyping of internal AI applications to automate marketing operations.
  • Data-Driven Measurement: Leveraged BigQuery and ContentSquare to redefine marketing measurement, aligning with Finance to create an agreed common approach to ROI.
  • Performance Optimization Relaunched global website on AEM and utilized Optimizely for conversion experimentation, increasing MQLs by 8% with zero additional spend.
  • Revenue Growth: Increased MQL-to-SQL conversion by 24% and Marketing-driven pipeline by 9%.
  • Executive Leadership: Managed $37M budget and 26-person team; Executive sponsor for strategic IBM WatsonX Customer MDM partnership.
FRACTIONAL EXECUTIVE & ADVISOR (PE/VC)2023–2024
  • Interim Chief Marketplace Officer (Confidential Series A InsureTech)
    • Scope: Recruited to unify Product, Engineering, Data Science, and Marketing functions for a high-growth platorm.
    • Execution: Directed the technical roadmap and GTM strategy, managing a cross-functional team of 60 to prepare the organization for Series B scalability.
  • Strategic Advisor (Portfolio Engagements):
    • Anduin Transactions: Advised on GTM strategy and brand positioning for the private market transaction platform.
    • Baymard Institute (acquired by Spectrum Equity): Provided strategic guidance on GTM.
ICAPITAL2022–2023
Chief Marketing Officer
  • Scalable Growth: Helped grow Assets Under Management (AUM) from $120B to $150B and doubled Fund Subscriptions (100% YoY).
  • Operational Rebuild: Transformed an "old-fashioned" department into a digital-first, proactive organization, growing the team from 11 to 40 over 18 months.
  • M&A Leadership: Management Committee Member; led brand integration and employee onboarding for the SIMON Markets acquisition.
FITCH GROUP2017–2022
Chief Marketing Officer
  • Revenue Impact: Led a 110-person function; grew revenue from $1.1B to $1.6B and market share from 14% to 17.5%.
  • Market Expansion: Launched first Western Credit Rating Agency in China; achieved revenue positivity within 24 months.
  • Digital Lead Gen: Built end-to-end digital strategies and content recommendation algorithms delivering 1,000+ qualified leads per week.
BMI RESEARCH2014–2016
Chief Technology & Marketing Officer
  • Marketing Transformation: Rebuilt the function using Marketo and Optimizely, increasing Marketing-Attributable Revenue from 15% to 70%.
  • Technical Efficiency: Migrated IT infrastructure to Amazon EC2, saving $500k/year; increased "Leads to Sales" by 800%.
DUNNHUMBY / TESCO2010–2014
Director of Personalization
  • Data Innovation: Built the algorithm & platform delivering 2.5B personalized coupons annually, generating $120M in licensing revenue.

Early Career & Technical Foundation

MEDIASURFACE PLC / ALTERIAN1997–2010
VP Product Development & Global Head of R&D

Rapidly progressed from Software Engineer (Java, Perl, SQL) to Global Head of R&D. Established Indian subsidiary and managed global business systems.